Bij Fior selects jewellery for its beauty, character and craftsmanship  to create a digital portal to a small,  trusted, exquisite collection of fine jewellery. We desire to transform the arduous hunt for singular, remarkable fine jewellery and make the search a personal, luxurious, seamless experience. 

Rachel Feibusch is the founder and curator of the Bij Fior collection. She  grew up in the South East English countryside and now lives in Hampstead, North London. As a budding jewellery buyer with a BA (Hons) from Condé Nast College, Rachel has worked for Net-A-Porter and as an independent fine jewellery consultant before setting out to create Bij Fior, using her jewellery knowledge and curation nous to present the collection. 

Rachel finds pieces that are the highest quality, and have a distinct beauty, and a unique story. She is devoted to curating an unrivalled assortment of rare, beautiful fine jewellery where clients can find something beyond retail giants and fashion houses, something that is truly different and special.


“I choose jewellery that would be beautiful not just in its story, in its form, or in its craftsmanship, but in its total being, its presence, its significance.”

Read Bij Fior's Interview with Our Founder

Contact Rachel by emailing rachel@bijfior.com

Or visit our Contact page

‘BIJ’ is from the French word ‘bijou’, meaning jewellery.


‘FIOR’ is from the Italian phrase ‘fior fiore di’, meaning ‘the best of’ or ‘the cream of’. 

 © 2020 BIJ FIOR

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