Artwork for Bij Fior by Willemien Bardawil. Buy the print here.

About Bij Fior

Launched in November 2020, Bij Fior is honoured to bring to you some of the finest jewellery from family-run and small independent designers around the world.

We understand the emotional value of jewellery; a necklace, a ring or a pair of earrings is often bought for love or celebration. Your jewellery then comes to hold the memorable moments of your life.


For these most special purchases, we hand-source and choose exquisite pieces of jewellery from the workshops of exceptionally talented fine jewellers. Hidden from large retailers and internet searches, Bij Fior’s collection houses jewellery of character made with love, like nothing you have ever seen or worn before.

Bij Fior presents jewellery from outstanding independent and family-run jewellers. All of our jewellers are chosen for their exemplary craftsmanship, design prowess, individual story and signature techniques.

Rachel Feibusch, Founder of Bij Fior.

About Rachel

Rachel Feibusch founded Bij Fior with the desire to create a modern fine jewellery space online for exquisite, individual pieces from family-run and small independent designers. She curates this collection by selecting the most loved and characterful yet wearable pieces from exceptionally talented jewellers. 

As a budding jewellery buyer with a BA (Hons) from Condé Nast College, Rachel has worked for Net-A-Porter in the jewellery buying department and as an independent fine jewellery consultant with clients, including Dubini Fine Jewellery and Tomfoolery London Fine Jewellery. She created Bij Fior using her established jewellery knowledge and curation nous. 

Rachel grew up in the English countryside with her two sisters and now lives in South London. 



From the word, 'jewellery'.



From the phrase, 'the best of'.

Name Origin

Percossi Papi Workshop in Italy. Shop Percossi Papi.

Ethics & Sustainability

We cultivate a beautiful curated collection - not at the expense of the planet or people. Bij Fior will always consider its environmental and social impact, remaining conscious and creating an ethical, sustainable space for fine jewellery. 

Bij Fior takes pride in packaging sustainability and working with ethical jewellery businesses.

At the heart of Bij Fior, we desire to promote mindful and slow consumption, with jewellery to last a lifetime.

Bij Fior's Designers